Supergoop Names Lauren Weinberg Chief Marketing Officer

Supergoop has appointed Lauren Weinberg as Chief Marketing Officer, strengthening its senior leadership team as the brand prepares for its next phase of growth strategy. The appointment coincides with the transition of Melis del Rey into the role of Chief Executive Officer, signaling a renewed focus on disciplined brand building and commercial execution.

In her new role, Weinberg will oversee Supergoop’s global marketing operations, including brand strategy, consumer insights, creative development, and go-to-market planning across channels.

She will be responsible for aligning marketing priorities with business objectives as the company scales its presence in an increasingly competitive sun care market and broader skincare industry.

• Supergoop appoints Lauren Weinberg as CMO to strengthen global marketing leadership
• New CMO role aligns with CEO transition as Supergoop enters next growth phase
• Appointment signals focus on brand discipline, retention, and long-term differentiation

Weinberg brings extensive experience across brand marketing, communications, and customer engagement. Over the course of her career, she has led teams responsible for positioning, campaign development, and portfolio storytelling, with a strong emphasis on clarity of message and consistency across touchpoints. Her background combines strategic planning with hands-on execution, a balance Supergoop is aiming to reinforce as it expands distribution and product offerings.

Founded in 2007, Supergoop has built its reputation around making daily sun protection accessible and relevant to modern consumers. The brand’s product range spans SPF products, sunscreens, moisturizers, and makeup with SPF, targeting both skincare-focused users and beauty consumers seeking multifunctional products. In recent years, Supergoop has benefited from rising awareness around skin health and preventative care, while also facing intensified competition from established beauty groups and newer indie brands.

Weinberg’s appointment reflects a deliberate effort to sharpen Supergoop’s marketing discipline as consumer expectations shift toward credibility, education, and product performance. With category growth moderating and customer acquisition costs rising, the company is placing greater emphasis on retention, brand trust, and long-term differentiation.

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As Supergoop enters this next chapter, Weinberg is expected to play a central role in shaping how the brand communicates its value, supports new product launches, and sustains relevance in a crowded beauty and skincare market.