Microsoft AI Appoints Andrea Mallard as Chief Marketing Officer

Microsoft’s artificial intelligence division, Microsoft AI, has appointed Andrea Mallard as its new Chief Marketing Officer, strengthening leadership as the company expands its global AI strategy and market presence.

Mallard joins Microsoft AI after nearly eight years at Pinterest, where she served as Global Chief Marketing Officer and led brand strategy, communications, and marketing operations across international markets.

She confirmed her new role through a LinkedIn post, noting that she had joined the organisation earlier this month and describing artificial intelligence as a defining technological shift with long-term implications for businesses and society.

• Microsoft AI appoints Andrea Mallard as Chief Marketing Officer
• Former Pinterest CMO to lead global marketing for Microsoft’s AI division
• Appointment strengthens Microsoft AI leadership as adoption accelerates globally

In her new role, Mallard will oversee AI marketing leadership for Microsoft AI, with responsibility for positioning its AI platforms, products, and services as AI adoption accelerates across consumer and enterprise segments. Microsoft AI, formed in 2024, brings together research, product development, and engineering teams focused on advancing AI innovation and integrating capabilities across Microsoft’s ecosystem, including Copilot-powered tools and enterprise solutions.

The appointment comes at a time when Microsoft continues to invest heavily in AI infrastructure, partnerships, and product development. Clear communication and brand clarity have become increasingly important as organisations evaluate how AI tools are built, deployed, and governed. Mallard’s mandate is expected to include sharpening messaging around responsible AI, usability, and practical applications that deliver measurable value.

Before Pinterest, Mallard held senior leadership roles at Athleta, a brand under Gap Inc., and at Omada Health, where she managed digital transformation, marketing, and customer engagement initiatives. Her career spans more than two decades across consumer, health, and technology sectors, with experience in scaling brands and managing complex global teams.

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Mallard’s move reflects a broader trend among technology companies to elevate marketing leadership within AI-focused units. As competition intensifies and scrutiny around AI grows, Microsoft’s decision highlights the role of structured marketing strategy in shaping perception, trust, and adoption in the evolving technology leadership and AI industry landscape.