Farhana Eldini Devi Attamimi Appointed Group CEO of HIID

Hakuhodo International Indonesia (HIID) has appointed Farhana Eldini Devi Attamimi as Group CEO, with the goal of steering the organization towards a more dynamic and future-oriented path.

Previously serving as Director of HIID, Devi will also retain her role as Institute Director at the Hakuhodo Institute of Life and Living ASEAN. With her leadership, HIID aims to transform into a hub of innovation and creativity.

Her first step will be to enhance synergies within the HIID group, which encompasses Hakuhodo Jakarta, Hybrid-H, H-Three, Hakuhodo Digital, I-DAC, and H+, by adopting the Modular Organization concept. This approach will allow the team to respond swiftly and adapt to emerging challenges. “Alongside Yuzuru Iguchi as the Country Director for Hakuhodo Japan, I aim to build a flexible organization within the group, to create the best solutions for clients, the society, and the industry. My predecessors have built a strong foundation over the past 22 years, and moving forward, we will experiment more boldly and dive deeper into data”,  stated Devi, who has been with Hakuhodo since 2011.

With a background in Strategic Planning, Devi sees the Sei-katsu-sha Insight philosophy Hakuhodo’s unique approach that places people at the heart of strategy as a vital asset in transforming HIID into a "Sei-katsu-sha Value Design Company." This approach aims not only to deliver the best solutions for clients but also to drive meaningful change in society.
Devi's appointment signals a shift in leadership, with HIID's founders taking on commissioner roles within their respective companies while continuing to support the group. Irfan Ramli will serve as Chairman, Ferti Wiratih as Co-Chairwoman, and Mahendra Suyono as Co-Chairman at the group level.

“This industry is like a race track without a finish line. Technology, AI, and data-driven creativity continue to evolve at an extraordinary pace. Devi’s task is not just to ensure business continuity but to take HIID beyond what we ever imagined,” said Ramli. “HIID has successfully navigated various dynamics and challenges, and achieving many milestones. We see enormous potential for the accelerated growth of the group, and in the near future, we might welcome 2 to 3 new companies into our group”.

Ramli added: “We have long invited Devi to be at the forefront of strategic decisions, learning from us, and understanding how this organization operates. We are proud to have found a leader from within our organization—someone who understands the values and culture of HIID. Though part of a global network, uniquely, we are known more as an Indonesian company with an international standard”.

Full support is also extended by Shuntaro Ito, Director & Senior Corporate Officer of Hakuhodo Inc. and President & CEO of Hakuhodo International, who views HIID as not only a key player in Indonesia but also as a source of inspiration for the entire Hakuhodo network globally.

“What Irfan, Ferti, and Mahendra have built over 22 years is not just a strong foundation but also a dream for something bigger. They have proven that creativity rooted in Sei-katsu-sha can lead industry change, not merely follow trends. Now, it is time to carry this legacy further with a new vision and build something that has never been done before. We believe Devi and Yuzu have the audacity and acuity to take HIID to the next level”, said Ito.