Anjali Sud to Succeed Jennifer Witz as SiriusXM CEO in January 2027
By Global Leaders Insights Team | Nov 10, 2026
Indian-origin media executive Anjali Sud has been appointed as the next chief executive officer of SiriusXM, the US-based audio entertainment company.
She will take over the role on January 1, 2027, succeeding Jennifer Witz, who is stepping down after nearly 25 years with the company, including almost six years as its CEO.
SiriusXM announced the leadership change on November 9, 2026, as the company looks to strengthen its position in the changing entertainment industry.
Sud currently serves as the CEO of Tubi, an advertising-supported streaming platform owned by Fox Corporation. Her experience in digital media, streaming and advertising is expected to help SiriusXM expand its audience and compete with other digital entertainment platforms.
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Anjali Sud's Journey from Vimeo to SiriusXM
Born in Detroit, Michigan, Sud is the daughter of Indian immigrants and grew up in Flint, Michigan. She completed her undergraduate degree in economics at the Wharton School of the University of Pennsylvania in 2005. She later earned an MBA from Harvard Business School in 2011.
Sud started her career in finance and media, working with companies such as Sagent Advisors, Time Warner and Amazon. She joined Vimeo in 2014, initially working in global marketing before moving into leadership roles.
In July 2017, she became Vimeo's CEO. During her time at the company, she helped shift its focus from video sharing to providing video software and services for businesses and content creators. She also led the company through its public listing in 2021 and oversaw its international expansion.
After leaving Vimeo in 2023, Sud joined Tubi as its CEO. Under her leadership, the streaming platform expanded its audience and strengthened its position in the US market. Tubi has grown to more than 110 million monthly active users, making it one of the major advertising-supported streaming platforms in the country.
Her experience in managing digital entertainment businesses and growing advertising-supported platforms is expected to play an important role in her new position at SiriusXM.
SiriusXM Looks to Strengthen Its Digital Business
Sud's appointment comes at a time when the audio entertainment industry is changing rapidly. Traditional radio companies are facing competition from music streaming services, podcasts and other digital platforms. SiriusXM is looking to strengthen its business as more listeners turn to online entertainment.
The company operates a subscription-based audio service alongside Pandora's music streaming platform and a large podcast network. According to its announcement, SiriusXM reaches approximately 255 million monthly listeners across its platforms.
As CEO, Sud is expected to focus on digital services, advertising and subscription-based offerings. Her experience at Tubi and Vimeo could help SiriusXM attract new audiences, expand its content and improve its digital platforms.
Jennifer Witz will step down as CEO at the end of December 2026 but will continue working with the company in an advisory role until the end of 2027. During her time as CEO, she helped expand SiriusXM's in-car services, strengthen its subscription business and grow its podcast and advertising operations.
Sud has also been an independent director on SiriusXM's board since March 2025. She will continue in that position after taking over as CEO. She also serves on the boards of Dolby Laboratories and Change.org. In a statement, Sud said she was honoured to lead SiriusXM and believes premium audio will play an important role in the future of entertainment.
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Her appointment marks another milestone in her career and adds to the growing list of Indian-origin executives leading major US companies. Her immediate task will be to build on SiriusXM's existing business while helping the company respond to changing listener preferences and growing competition from digital entertainment platforms.
