Elon Musk's Grok to Launch 'Imagine' Text-to-Video Feature in October

Elon Musk’s xAI is rolling out a new feature called ‘Imagine’ for its Grok AI platform this October. This tool, powered by xAI’s Aurora engine, lets you create awesome videos with sound just by typing a description. It’s coming to the Grok app, which you can grab on iOS or Android.

‘Imagine’ is set to make video creation super easy for all sorts of people—whether you’re making content for movies, classes, ads, or social media.

Just type what you want, and boom, you’ve got a short video with audio in seconds. It’s perfect for anyone who wants to whip up content fast.

At first, only SuperGrok subscribers, who pay $30 a month, will get to try it out. You can already sign up for the waitlist, and xAI plans to open it up to more people later.

• Elon Musk’s Grok Launches ‘Imagine’ AI Text-to-Video Tool in October
• Grok’s ‘Imagine’ Lets You Create Videos from Text—Coming Soon to SuperGrok
• xAI’s ‘Imagine’ Feature Turns Prompts into Videos with Sound via Grok App

Elon Musk shared the news on X, saying, “You’ll soon be able to make videos with Grok”. The Grok app already lets you create images, chat with AI, and even talk to it like a friend. Adding video creation makes it a one-stop shop for creativity. xAI’s got more in the works too, like a coding tool in August and a new AI agent in September.

This feature puts Grok up against other AI video tools like OpenAI’s Sora and Google’s Veo. What makes Grok stand out? It pulls real-time info from X and aims to make videos that are fun and shareable. Details like video quality or how long the clips can be are still under wraps, though.

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Grok 4 just launched in July, and SuperGrok subscribers also got fun AI companions like Valentine and Ani. With ‘Imagine,’ xAI is making it easier than ever to turn your ideas into reality, and it’s shaping up to be a game-changer for creative folks everywhere.