Elon Musk Challenges Google, OpenAI with Grok’s New Text-to-Video Tool
By Global Leaders Insights Team | Aug 04, 2025

- Elon Musk unveils Grok's groundbreaking text-to-video feature, challenging OpenAI and Google in generative AI.
- Exclusive access to Grok's new feature limited to premium subscribers, intensifying tech competition and innovation race.
Elon Musk has added a new Text-to-Video feature to GrokAI. Grok AI's video creation feature uses text commands. It will compete with Google's Veo3 and OpenAI's Sora.AI in the text-to-video generation space. Elon Musk named this feature Imagine. As the name implies, this feature will create videos based on your imagination.
How did Musk spread this information?
Elon Musk shared this information via his X handle. Musk stated in his post that users will be able to use the new Imagine feature after updating their X app. However, users will be placed on a waitlist for the Grok Imagine feature. Grok's Imagine feature will generate high-quality videos using text commands. This feature will work on Grok's most recent large language model.
What is the source of the Imagine controversy?
Videos can be generated using text prompts, just like in Gemini Veo3 and Sora. However, GrokAI's Imagine will feature a new spicy mode. This allows users to create a 6-second video clip. However, there has been some controversy surrounding this feature. Many users claim that this feature will promote obscenity.
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Who will gain access to Imagine?
X Premium users will currently have beta access to the GrokAI Imagine feature. However, the company will select specific users for this. Those who use Grok AI frequently will be given priority access to the beta Imagine version. Aside from this, Valentine mode has been added to GrokAI. Premium users have also received beta access to this feature. Valentine mode features an imaginary character with whom users can interact and share their feelings. It will function as a digital friend for the users.