Fredrik Hjelm, Adam Jafer, Douglas Stark & Filip Lindvall: From A Bold Idea To A Micromobility Revolution

Few names have reshaped urban mobility in Europe like Fredrik Hjelm, Adam Jafer, Douglas Stark, and Filip Lindvall—the visionary minds behind VOI Technology. Their journey from ambitious entrepreneurs to industry disruptors reflects not only their business acumen but also their mission to redefine how cities move.

VOI was founded in 2018, when the four Swedish co-founders saw a gap in urban transportation: European cities were clogged with traffic, pollution was rising, and public transport often lacked last-mile connectivity. The solution? Electric scooters that were convenient, sustainable, and accessible to all.

Their approach was methodical. Rather than recklessly flooding cities with scooters, as some competitors did, the team worked closely with local governments to integrate VOI into public transportation networks. This collaborative strategy not only helped them secure key partnerships but also made them a trusted name in European mobility.

“We realized that people wanted an alternative to short car rides or unreliable transit options,” Hjelm explained. “Micromobility wasn’t just a trend; it was the future of urban transport.”

The early days were marked by hands-on hustle. The founders spent countless nights fine-tuning logistics, optimizing scooter durability, and building a user-friendly app. Stark and Lindvall focused on technological innovation, ensuring that VOI’s fleet was not just efficient but also built to last, while Jafer’s sharp operational focus helped scale the business across multiple markets at lightning speed.

Their efforts paid off. By 2021, VOI had become the dominant micromobility player in Europe, expanding to over 100 cities and securing more than $500 million in funding. The company’s emphasis on sustainability—offering carbon-neutral rides and eco-friendly fleet management - only strengthened its appeal in a world shifting toward greener transport solutions.

Even as competition intensified, the founders remained agile, continuously refining their business model, improving safety features, and working toward profitability. For them, it was never just about scooters - it was about transforming how people navigate cities.

What started as a bold idea among four entrepreneurs is now a European micromobility powerhouse. Their story is one of resilience, vision, and a commitment to shaping a smarter, more sustainable future for urban transport.