Superdry Names Nic Shaw CFO to Lead Finance and Transformation

Superdry has appointed Nic Shaw as its new Chief Financial Officer, marking an important step in the fashion retailer’s ongoing transformation programme.

Shaw, who joined the business in February 2023 as Commercial Finance Director, moves into the role with more than 25 years of finance experience in UK and international retail.

During her time at Superdry, Shaw played a central role in the company’s recent Restructuring Plan, which included two intellectual-property sales that helped strengthen the business and complete the first phase of its turnaround.

Her work supported Superdry’s focus on stabilising operations and improving overall financial discipline.

• Superdry appoints Nic Shaw as CFO to drive finance discipline and transformation
• Shaw’s leadership strengthens Superdry’s restructuring and long-term recovery strategy
• Retailer aims for sustainable performance as Shaw steps into a key executive role

As CFO, Shaw will oversee all finance activities and work closely with commercial and brand teams to support the next stage of the company’s strategy. Superdry said her remit includes improving execution, ensuring tighter financial controls, and helping the business move toward consistent and sustainable performance.

Chief Executive Julian Dunkerton called Shaw’s appointment “the final piece in the puzzle”, noting her experience and direct involvement in the company’s recovery. He said the business has begun to show signs of improved trading and highlighted the importance of having a strong finance leader as Superdry works to rebuild momentum.

Shaw said she is pleased to take on the role as the company enters a more stable phase following recent restructuring efforts. She added that her priority will be strengthening the financial framework needed to support Superdry’s long-term plans and operational improvements.

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The appointment comes as Superdry continues to adjust its business model, streamline costs, and seek stronger commercial performance after several challenging years. Shaw’s promotion is expected to provide leadership continuity as the retailer works through the next phase of its transformation.