Stefanini Group Emphasizes Global Leadership with AI-First Strategy

2025 represents a significant milestone in Stefanini Group's global strategy, as confirmed by Marco Stefanini, the group's founder and Global CEO. Following the acquisition of around 40 companies, the group has emerged as one of the most respected technology consultancies in the industry and remains committed to strengthening its leadership in the global market.

"We are always looking to the future and seeking ways to excel. The pursuit of global synergy with an AI First mentality will make us even more consistent in delivering the best we have to our clients,” points out Marco Stefanini.

Moving forward, Stefanini Group will showcase its extensive portfolio, fully powered by artificial intelligence, across seven business units, while consolidating several brands on a global scale.

1. Technology under the Stefanini Technology brand
2. Cybersecurity through the Stefanini Cyber brand
3. Data & Analytics will be represented by two brands: Stefanini Data & Analytics and Stefanini Woopi
4. Financial Tech: Topaz, Orbitall, and Saque e Pague
5. Operations through the Stefanini Operations and Necxt brands
6. Manufacturing & Supply Chain: Stefanini IHM
7. Commerce & Marketing through the Gauge and W3haus brands.

The goal is to provide customers with a clear view of all the solutions available, positioning the company as a one-stop shop for their goals and opportunities.
According to Guilherme Stefanini, Global CMO of the Stefanini Group, "With the mergers and acquisitions, we greatly increased our portfolio and, therefore, it was necessary to integrate the new brands and ensure greater synergy of the institutional brand to make investments in branding, marketing and communication more efficient”.

Revised global marketing framework

With a presence in 41 countries and over 37 years of history, the group recorded global revenue of R$8 billion (1.4 billion USD) last year and plans to invest R$2 billion (350 million USD) in mergers, acquisitions, and artificial intelligence by 2027. "We’ve already achieved over 250 successful AI implementations, delivering strong results for 100 clients worldwide. This track record positions us to continue adding value to more companies globally," says the Global CMO of Stefanini Group.

To align with the company's new direction, Stefanini Group is also unveiling a revamped marketing structure led by Guilherme Stefanini, who became Global CMO in May 2024 and has worked to reorganize the team into a global marketing operation with over 100 members. Rafael Macedo, now Global Vice President of Marketing Operations, will lead this initiative. With over 21 years of experience, Macedo previously served as CEO of W3haus, the group’s creative agency. "Our new global structure will drive advancements in delivery and communication integration," Macedo explains.

Additionally, the company has established a Global Brand Management division, headed by Bibiana Lopez. She has been tasked with enhancing Stefanini Group’s recognition as a premium brand across all regions. "I’m excited to take on the challenge of working for a brand that embraces co-creation and the AI-first mindset," Lopez says. With 25 years of experience in branding, 360-degree marketing, and results-driven communication, Lopez previously worked at Samsung in Marketing and as a strategist at agencies like DM9DDB, Publicis, TBWA, and Y&R. She will report directly to the Global CMO. Tania Herrezeel will serve as Marketing Director for the Northern Hemisphere.