Sam Altman Confirms Content Control & Revenue Sharing for Sora

OpenAI, the company behind ChatGPT, is implementing new measures that will allow content owners to control how their characters are used in its AI video creation app, Sora. The company also intends to share revenue with creators who allow the use of their intellectual property.

Key Highlights

• OpenAI introduces granular copyright controls and revenue sharing in Sora 2, enhancing creator rights. 
• Sora 2 becomes the top app in the U.S. App Store, offering AI-generated video creation.

Chief Executive Sam Altman wrote on his blog that the new tools will give rights holders "more granular control over character generation." Copyright owners, including film and television studios, will be able to block their characters from appearing in AI-generated content.

Sora, which launched this week in the United States and Canada, allows users to create videos of up to 10 seconds in length. The app has quickly gained popularity, allowing users to create AI videos that include copyrighted content and share them through social media-style streams.

Sam Altman explained that the new revenue-sharing model will apply to copyright holders who allow their characters to be used. "Users are creating significantly more video content than expected, often for niche audiences," he explained, emphasizing the importance of monetization.

He acknowledged that the revenue-sharing framework "will require some trial and error to figure out," but stated that OpenAI intends to test several approaches within Sora before implementing a standard model across its entire product suite.

Also Read: OpenAI CEO Sam Altman: Bots Are Making Social Media Feel Too Fake

The policy is expected to spark debate in Hollywood, where some major studios, including Disney, have already chosen not to have their content appear on the app.

OpenAI, which is backed by Microsoft, first released a public version of Sora last year, expanding its presence in multimodal AI tools and competing with Meta and Google's video-generation platforms. Meta recently launched Vibes, allowing users to create and share short-form AI videos.