Ritu Sharda Appointed Partner and Chief Creative Officer at Pravis Marketing Agency

Pravis has appointed Ritu Sharda as its partner and chief creative officer. Sharda, who joins from Ogilvy, brings more than 20 years of industry experience. In her new role, Sharda will lead Pravis' creative strategy, focusing on brand development and performance marketing to tackle business challenges.

Ritu Sharda, partner and chief creative officer at Pravis, stated, "Creativity in the digital world is being forced into silos—brand storytelling on one side, performance marketing on the other. True brand success, however, requires a seamless integration of the two. That is what excites me about Pravis. It's designed to be technology-first, with no silos and a compensation model based on brand success.This is how I see the future, and I'm excited to build it with them."

Vishal Gupta, Pravis' co-founder, explained, "Brands have split agencies to manage different parts of the marketing funnel, resulting in lower ownership and agility. At Pravis, we take full responsibility for the entire funnel and tie our compensation model to brand growth. With Ritu Sharda on board, we now have one of the sharpest creative minds ensuring that creativity flows seamlessly throughout the funnel."

With 24 years of experience, Sharda has worked with a diverse range of brands, such as Mirinda, 7 Up, McDonald's, Samsung, Nestlé, Coca-Cola, HP, Google, BMW, Ford, KFC, MasterCard, Thums Up, Sprite, Fanta, Pernod Ricard, Dalmia Cement, Mother Dairy, and Dabur.

Prashant Sinha, co-founder of Pravis, stated, "In a market of sameness, great creativity acts as a force multiplier, driving both brand differentiation and marketing spend efficiency. Ritu's track record of delivering award-winning, culture-defining work will ensure that creativity is a growth engine rather than an afterthought in a digital-first world."