Ranjit Babu, Head of Consumer Electronics at Amazon India, Resigns: Report

Ranjit Babu, Amazon India’s Head of Consumer Electronics, has resigned, according to reports. His departure comes amid a wave of senior-level exits and restructuring within the e-commerce giant’s India operations. “He has resigned and is moving on,” said a source. In October, Manish Tiwary, the former country head of Amazon India, also left, raising concerns about the company’s performance in key markets and its competition with Flipkart. Industry insiders suggest that Amazon has been losing market share in the core e-commerce space, with the launch of an offering codenamed Tex expected in January 2024.

Ranjit Babu resigns after three years in the role

Babu, a key figure at Amazon India, made significant contributions in managing top revenue-generating categories during his decade-long tenure with the company. According to his LinkedIn profile, he joined Amazon in April 2012 as Director of Selling Partner Experience. In December 2022, he took on additional responsibilities following the departure of senior executive Noor Patel to Amazon US. Most recently, in July 2023, Babu was appointed head of consumer electronics, overseeing the critical smartphone category, one of Amazon India's largest revenue drivers.

Leadership changes at Amazon 

Other recent high-level executives include Gaurav Arora and Suresh John, adding to the leadership churn. At present, senior executives like Saurabh Srivastava, Harsh Goyal, Amit Nanda, Aastha Jain, and Kishore Thota report to Kumar and Amit Agarwal, SVP of emerging markets. Nishanth Sardana is another key figure heavily involved in the quick commerce initiative.