MICA Organizes Roundtable on Marketing Strategies for Women-Led SMEs

MICA Ahmedabad, therefore, organized a round table with women leaders from the Indian Women Network (IWN) of Confederation of the Indian Industry (CII), Gujarat, focusing on effective marketing and branding strategies for women-led SMEs. MICA Dean Githa Heggde, along with faculty from the Strategic Marketing and Communication area, provided valuable perspectives and insights to help women entrepreneurs build resilient brands.

MICA Dean Githa Heggde, and also the co-convenor of the Education panel of CII said, “Women-led SMEs are not just contributors to the economy but powerful drivers of innovation and change. By leveraging technology, storytelling, and consistent branding, we can empower these  enterprises to build trust, authenticity, and long-lasting connections with their audiences. This  roundtable discussion at MICA, in my opinion, is a powerful step towards enabling women  entrepreneurs to thrive and prevail in the current competitive market by effective marketing and  branding strategies.” 

The discussion emphasized the importance of technology and social media as essential tools for connecting SMEs to broader audiences. The effectiveness of branding in building consistency and quality along with the strength of storytelling were underlined as significant to be connected to consumers.

Speaking at the event, Yogita Ahuja, chairperson, IWN Gujarat, shared, “With the help  of MICA, we aim to support our women members leading SMEs by facilitating interactions with  some of the sharpest marketing and communication minds in the country. This engagement is  designed to help them understand current marketing trends and explore ways to enhance both their  product and personal brands. One of the key challenges women-led enterprises face is the lack of brand awareness. The major question to address is whether they should prioritize operations and  growth or focus on business development and branding.” 

The discussion highlighted cost-effective strategies such as moment marketing and personal branding to enhance visibility. For B2B marketing, thought leadership and customer relationship management were recognized as crucial factors for success.