Fransmart Appoints Sara Schmillen as Chief Marketing Officer

Franchise development company Fransmart has named Sara Schmillen as its new Chief Marketing Officer, adding an experienced leader to guide its next phase of growth.

Schmillen brings over 20 years of experience in restaurant marketing and brand building, particularly in the franchise industry. In her new role, she will lead Fransmart’s marketing strategy, working closely with its portfolio of emerging brands to strengthen their identity, improve visibility, and support expansion.

Her focus will be on helping partner brands stand out in a crowded market while attracting strong franchise partners. Fransmart believes her expertise will play a key role in driving growth and building long-term brand strategy across its network.

• Fransmart appoints Sara Schmillen as new Chief Marketing Officer
• Marketing veteran to drive franchise brand growth strategy
• Leadership move boosts diversity and expansion focus at Fransmart

One notable aspect of her leadership is that she heads an all-women marketing team at Fransmart. The company highlighted this as an important step toward promoting diversity in leadership within its organizational structure.

Before joining Fransmart, Schmillen held senior marketing roles at several well-known companies. She worked as Head of Marketing and Vice President of Marketing at Kahala Brands, where she led campaigns for global names like Cold Stone Creamery. She also served as Interim Chief Marketing Officer at Snooze Eatery, gaining further experience in restaurant brand growth.

Fransmart CEO Dan Rowe welcomed her appointment, noting that her strong track record in building brands and leading teams makes her a valuable addition to the company’s leadership.

Fransmart is known for helping turn emerging restaurant concepts into successful global franchises. The company has been involved in the growth of major brands such as Five Guys, QDOBA Mexican Eats, and The Halal Guys, and has helped launch thousands of franchise locations worldwide.

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With Schmillen now leading marketing efforts, Fransmart aims to strengthen its franchise development capabilities and support the continued expansion of its partner brands in an increasingly competitive industry.