Daniel Fletcher Appointed Creative Director of Mithridate

Mithridate, founded in London in 2018 by Central Saint Martins graduate and former assistant to Lee Alexander McQueen, Demon Zhang, is based in Guangzhou, China, and is led by CEO Tina Jiang.

Fletcher joined Mithridate 18 months after leaving Italian fashion brand Fiorucci. In his new role, the Cheshire-born designer will divide his time between China and Mithridate’s London studio, overseeing the label’s collections for men, womenswear, leather goods, and accessories.

Fletcher is the founder of his own menswear label, Daniel W. Fletcher, which he launched shortly after graduating from Central Saint Martins in 2015. Before taking on the role of artistic director for menswear at Fiorucci, Fletcher held design positions at JW Anderson and Louis Vuitton. He is a Drapers 30 Under 30 alumnus and was shortlisted for both the LVMH Prize in 2017 and the International Woolmark Prize in 2018.

Fletcher's appointment marks a pivotal moment for the Chinese label as it seeks to expand its international presence. The brand is introducing a newly redesigned logo and has enlisted British model and TV presenter Alexa Chung as its new face. Fletcher referred to Chung as the "woman I imagine when I’m designing."

Fletcher said: “I am extremely grateful to begin this new chapter in my career with the total trust of the whole Mithridate team.

“My aim is to create a new legacy that brings together influences from my British culture and heritage and align them with the remarkable Chinese craftsmanship that Mithridate has access to. This feels like such a unique position to be in as I present new original ideas of my own and develop an identity that is not weighted heavily on an archive’s influence, but allows me to expand on my vision while also exploring new areas of technique thanks to Mithridate's established infrastructure.”

Mithridate's Jiang added: “This is a really exciting new chapter for Mithridate as we align the East and West and present our customers with a new vision.

“I’ve always loved British culture so it makes sense that I would want to bring in a creative director like Daniel who not only has lots of great experience working in the global fashion industry, but who also has great taste that I admire.

“Our customer knows what they want and I’m certain they’ll get on board with Daniel’s sophisticated design signature. Going forward, we want transparency between the brand and a customer as we see they are becoming increasingly more interested in the behind-the-scenes decisions. So, we want to play this game of fashion with them, as, with Daniel on board, we make the most of a great opportunity to make Mithridate a truly global brand.”