Celonis Boosts Growth in MEA with New Regional VP Appointment

Celonis, the global leader in Process Mining and Process Intelligence, has named Dave Hitt as Regional VP for the Middle East and Africa (MEA). Hitt brings deep knowledge of market expansion as he takes charge at Celonis to promote Process Intelligence adoption in vital MEA industries including energy mining and financial services and government sectors. The appointment marks an important strategic point in Celonis' worldwide growth initiatives while demonstrating the company's commitment to enable businesses to reach peak ROI from their AI investments.

Celonis views the Middle Eastern and African markets as a crucial area for future growth because both public and private organizations demonstrate considerable business opportunities. The governments of Saudi Arabia alongside the United Arab Emirates are directing important digital transformation funding through their visionary national plans Saudi Vision 2030 and UAE Centennial 2071. The initiatives target operational efficiency improvement and enhanced citizen services delivery alongside support for massive smart city projects which match exactly the target areas for immediate success of Celonis Process Intelligence technology.

“Both Saudi Arabia and the UAE are making substantial investments to modernize their public sectors, from healthcare and education to utilities and infrastructure”, said Hitt. 

“Celonis is uniquely positioned to help accelerate these transformations by providing real-time insights that enhance efficiency, speed up service delivery, and optimize large-scale projects”.

In addition to the public sector, Celonis sees significant opportunities in industries like energy, financial services, mining, transportation, utilities, and telecommunications. The company has already made a strong impact in South Africa, where its technology has helped businesses in financial services and mining optimize operations and uncover new value. For instance, the Celonis Cross Border Payments for Banking—powered by ProcessLab app—enabled Africa's largest bank to improve their payments process, reducing rework and eliminating bottlenecks. This led to $2.4 million in annual cost savings, an 18% increase in payment processing capacity, and a reduction in cycle time of over 30%.
Leading companies in MEA are seeking ways to boost operational agility, cut inefficiencies, and improve service delivery challenges that Celonis is ideally equipped to address.

“For me, this role is about making the MEA region a success story,” said Hitt. “We’ve seen firsthand in South Africa how Process Intelligence can transform operations, and the Middle East also presents a great opportunity. The region is progressive and eager to drive digital transformation at an unprecedented scale. I’m excited to build on our momentum and help organizations across MEA unlock their full potential”.

Rupal Karia, GM for Celonis in the UK&I and MEA, comments: “I am delighted that Dave is taking on the role of Regional VP for MEA,” said Karia. “He brings deep expertise in scaling new markets and driving enterprise adoption of cutting-edge technology. Dave has been a key driver in building Celonis’ UK & Ireland business and will now focus on leveraging Process Intelligence and AI to drive value for our customers in MEA”.