Burson Names HS Chung CEO for Asia-Pacific Region

Global communications agency Burson has appointed HS Chung as its new Chief Executive Officer for the Asia-Pacific region, expanding her responsibilities from North Asia to the entire APAC footprint. Her appointment takes effect on 1 December 2025.

Chung has been leading Burson’s North Asia operations — including China, Hong Kong, Japan and South Korea — and will now oversee additional markets such as Australia and New Zealand, India, Singapore, Indonesia, Malaysia and Thailand.

A respected industry veteran, Chung founded Synergy Communications in 2000, which later became part of Hill & Knowlton in 2002. Over the years, she has held several senior leadership roles, including President, Asia at Hill & Knowlton, and has supported major multinational brands across sectors such as electronics, food and beverage, personal care, automotive and healthcare. She has also worked on government-related projects, including Olympic-linked initiatives in Korea.

• Burson appoints HS Chung as new Asia-Pacific CEO effective 1 December 2025
• Chung expands from North Asia to lead the firm’s entire APAC communications footprint
• Leadership change follows Adrian Warr’s exit as Burson strengthens regional operations

Corey duBrowa, Global CEO of Burson, praised Chung’s regional experience and described her as a highly trusted advisor to senior business leaders. He highlighted her track record in building teams, strengthening operations and driving client outcomes across diverse markets.

Chung’s appointment follows the departure of Adrian Warr, who has been leading Burson’s South Asia-Pacific business. Warr will leave the company on 30 November 2025 as he relocates to the United Kingdom with his family.

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The leadership transition marks a significant step for Burson as the firm aims to reinforce its integrated communications capabilities and support growth across the Asia-Pacific region.