LG H&H Names New CEO After Cosmetics Division Struggles

By Global Leaders Insights Team | Sep 29, 2025

LG Household & Health Care (LG H&H), a major South Korean company known for its beauty and household products, has replaced its CEO after its cosmetics division reported significant losses. The news, highlights the company’s efforts to tackle challenges in a tough market.

The former CEO, who helped grow LG H&H’s beauty and personal care lines, faced difficulties as the cosmetics business took a hit.

Experts point to fierce competition from both local and global brands, along with a shift in what customers want—think eco-friendly and unique products.

Popular brands like The Face Shop and Beyond struggled to keep up, losing ground in the market.

 

  • LG H&H Appoints New CEO to Revive Struggling Cosmetics Division
  • South Korea’s LG Household & Health Care Shifts Leadership Amid Beauty Market Losses
  • LG H&H’s New CEO to Drive Innovation, Sustainability, and Global Growth

Starting now, a new CEO with deep experience in turning businesses around and managing global brands is stepping in. LG H&H says the new leader will focus on sparking innovation, cutting costs, and emphasizing sustainability to get the cosmetics division back on track.  “We are confident that our new CEO will steer the company toward sustainable growth and reinforce our position in the global market,” a company spokesperson shared.

This change comes at a pivotal moment for LG H&H. The company, part of the larger LG Corporation, offers everything from household cleaners to drinks but has been weighed down by the cosmetics division’s losses. With economic challenges and changing customer tastes, the pressure is on to turn things around.

Industry watchers are hopeful but cautious. “The new CEO’s expertise in global markets could help LG H&H regain its footing,” said a financial analyst in Seoul. The company plans to roll out a detailed recovery plan soon, focusing on digital marketing, fresh products, and breaking into fast-growing markets.

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Investors seem encouraged, as LG H&H’s stock saw a small boost after the announcement. As a key player in South Korea’s consumer goods world, all eyes are on LG H&H to see how it navigates this next chapter.