DXC Technology Appoints Anthony Pappas as Marketing Chief

DXC Technology, a major player in IT services, has appointed Anthony Pappas as its new Chief Marketing Officer (CMO). He’ll take charge of the next stage of the company’s brand makeover, helping DXC stand out in a fast-changing tech world.

The move comes as DXC sharpens its focus on cloud, data analytics, and AI solutions. Pappas will report to CEO Mike Salvino and work to bring the company’s global marketing efforts together, tell customer-focused stories, and highlight DXC’s expertise in business technology.

Pappas has more than 20 years of experience in marketing and branding. He most recently served as global CMO for a Fortune 500 software company, where he led a rebrand that grew market share by 25% and boosted customer engagement by 40%. Before that, he held senior marketing roles at Deloitte and IBM, building campaigns that delivered real business results.

• DXC Technology Appoints Anthony Pappas as New Chief Marketing Officer
• Anthony Pappas to Lead DXC’s Global Marketing and Brand Evolution
• DXC Strengthens Tech Branding with Experienced Marketing Executive Hire

“I’m excited to have Anthony Pappas join DXC,” said CEO Mike Salvino. “His fresh ideas and deep tech experience will help us speed up our brand evolution. As IT gets more complex, Anthony will make sure DXC stays innovative and valuable to clients around the world.”

Pappas shared his enthusiasm: “DXC is right in the middle of tech and transformation, helping companies succeed in an AI-driven future. I look forward to working with the team to tell a clear, powerful brand story that connects with customers and supports growth.”

With over 130,000 employees in 70 countries, DXC serves more than 6,000 clients, including most of the Fortune Global 500. The company is pushing into areas like cybersecurity and green IT. Industry watchers see the hire as a smart step. They believe Pappas’s mix of creativity and data-driven strategy will help DXC compete with firms like Accenture and Cognizant. New branding and campaigns are expected early next year.

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DXC recently reported a 5% revenue increase, thanks to strong demand for hybrid cloud services. This leadership change shows confidence in the company’s long-term direction.